Gesture-based experience reaches legendary stature.
Become a Rock Legend is a gesture-based xBox kinect hack experience for the Rocks the Rivals Tour, sponsored by BMW Mini, KISS and UNICEF. Edgy social media, badass rocker gear, live tweet walls and a general spirit of rowdiness all came together, and the results were epic. Local TV networks picked up our social media efforts, which saw a 7,000 visitor increase in page traffic during the five-hour event.
