Myjive helps the Discovery Channel Online Store launch a new B2C website promoting an exclusive remote controlled robotic dinosaur called Roboreptile.

A big hit for Discovery Channel’s online storefront and their holiday sales. The new microsite titled My Roboreptile focuses on Discovery’s new and exclusive product, the chroma-color release of Roboreptile by Wowee. The site features home-grown videos, a Robo Name Generator, and a custom Flash Game where users can be Robo and sling dino-eggs across the jungle. This product has never been cooler.