Created fluid, visually driven experience for Creative Counsel website.
The Challenge
The Creative Counsel is a non-profit organization who connect the arts and entertainment world to causes that matter. They have an impressive portfolio of venues and projects all of which are geared towards connecting and inspiring audiences into action. Myjive was tasked with developing a video archive that encourages America to engage in their community by making connections with people who share a common Voice.
The Approach
Under the direction of Director Phoebe Eng, Director of the Creative Counsel, Myjive developed a dynamic video platform to present the Voices. The archive was implemented as a well organized inter-related online library of inspiring portraits. The intuitive system encouraged action and sharing by providing relevant media contacts, government representation and fact sheets. Additional resources were made available to viewers including community screening opportunities, printed materials and related news articles.
The Results
The Archive has grown into a platform that delivers an insight into the lives, issues, and causes of diverse individuals throughout America. With nearly two hundred videos and counting, 1000 Voices Archive continues to be a conduit for topical discussions. It’s popularity has been established – it averages over 120,000 monthly visits from all across the United States.
