Designed narrative landscape for an Action Sports TV show on Sportskool.
Quite literally, we follow a dotted line to treasure wherein “X” marks the spot. Sponsored by Jeep, this Action Sportskool event premiered on the Independent Film Channel (IFC). The show featured a series of extreme sport athletes and event highlights. Myjive created a landscape for the narrative to unfold, building depth from two-dimensional assets that resulted in a spatial menu for navigating multiple sport events. The design is a good example of a solution that focuses on product placement. Since the production was sponsored by Jeep, images of key products where integrated, but done so in a way that didn’t overshadow the narrative or impede aesthetic vision.
