Designed carbon calculator widget – spreading viral environmental message.
Under the FIJI Green Brand, FIJI Water upholds their promise to promote a carbon negative product, saving the Fiji rainforest, reducing their packaging, and helping with recycling initiatives.To aid FIJI Green in this mission, we sought out ideas that would be influential on a viral level. Working with Rebel Industries and the designers at Me&Marsh, we created a FIJI Green branded carbon calculator widget. The widget gathers information about your household, driving and travel habits, and other individual choices that have an effect on the environment. This data is then used to calculate your carbon footprint and suggest a donation amount to offset that footprint. How big is your footprint?
