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Saving money is all the craze these days. Sites like offer manufacturer’s coupons with a click of a check box.  Reality shows like Extreme Couponing on TLC idolize the new hobby. Email specials like GroupOn and LivingSocial continue to grow in popularity.

Gen X and the Millennials are officially smitten. So what’s the latest? Wrapp wants you to give low-value gift certificates for free as birthday presents. It’s no joke. The European-based coupon king is coming to America and bringing the social side of saving money.

Rather than another “Happy Birthday!! xoxo,” the Swedish company wants you to post a $5 gift card to H&M, Gap, Sephora or 7 other brick-and-mortar retailers… so long as your social media birthday buddy meets certain demographic criteria.

The idea? Brands offer $2-$5 gift certificates online to gain exposure. You endorse the brand by posting it on a friend’s wall. Your friend gets a barcode sent directly to a smart phone, ventures out of the virtual world into the store, and spends far more than the original value based on your advice. And the brands only pay Wrapp when the gift certificate is redeemed. It’s a win-win.

Wrapp forgoes Facebook ad costs by convincing users to post for free. A few thousand posts later, and brands show up in newsfeeds across the country without so much as a cent going to Zuckerburg.

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