The way people read and interact with copy is evolving. And often it’s while they’re waiting in checkout lines, stuck in traffic jams, or walking down the street. Our job is to make sure our message or tweet is one of the interesting ones. We understand the difference between the brand messages that are considered interruptions and those that gain one’s attention and possibly earn a smirk. Our writers are part poets, part social media experts, part digital gurus, and of course authors of brilliant ideas.