Launched MySpace video contest for T-mobile’s Sidekick Nation.
T-Mobile reaches out to teens by inviting the text-savy generation to submit their own videos featuring the new Sidekick LX. In collaboration with Rebel Industries and Art Director Justin La-Blaw Rivers at Me and Marsh, Myjive launched the official Sidekick Nation Myspace page. Centered around a user-generated video contest, the T-mobile’s Sidekick Nation challenged fans to create films that encouraged a “Sidekick Lifestyle.” We designed campaign assets that take full advantage of video, animation, and Flash applications, helping T-Mobile virally expand the Sidekick Nation with a unique MySpace video contest page.
