No nonsense®

Leggings and Tights Campaign

Content

Myjive lays down some out-of-the-box thinking to achieve a stylish “in-the-box” concept for this successful No nonsense® digital ad campaign.

Opportunity and The Ambition to Evolve.

No nonsense's media agency brought Myjive in to help create a digital advertising campaign focusing on a key factor of what women wanted from leggings and tights: color options. This included conceptual direction, art direction and creation of all digital campaign content and media assets for the upcoming year. We wanted to tell vibrant visual stories of how great color, style and options can come in something as small as a pair of No nonsense leggings and tights. We created our own digital asset management tool to handle the large number of assets and varying specs required to make the project a success. With animation and an interactive color selector, we also let women see how the product could transform their outfits.

No nonsense's media agency brought Myjive in to help create a digital advertising campaign focusing on a key factor of what women wanted from leggings and tights: color options. This included conceptual direction, art direction and creation of all digital campaign content and media assets for the upcoming year. We wanted to tell vibrant visual stories of how great color, style and options can come in something as small as a pair of No nonsense leggings and tights. We created our own digital asset management tool to handle the large number of assets and varying specs required to make the project a success. With animation and an interactive color selector, we also let women see how the product could transform their outfits.

Making It.

No nonsense's media agency brought Myjive in to help create a digital advertising campaign focusing on a key factor of what women wanted from leggings and tights: color options. This included conceptual direction, art direction and creation of all digital campaign content and media assets for the upcoming year. We wanted to tell vibrant visual stories of how great color, style and options can come in something as small as a pair of No nonsense leggings and tights. We created our own digital asset management tool to handle the large number of assets and varying specs required to make the project a success. With animation and an interactive color selector, we also let women see how the product could transform their outfits.

Nailing It.

The campaign reached women where they love to find fashion ideas and products: online. Myjive delivered almost 200 million impressions and more than 450,000 clicks.