At this event, the cars and the rock band were mini, but Myjive’s immersive gesture-based experience was anything but.
Opportunity and The Ambition to Evolve.
Myjive was asked to provide digital goodness to an event to benefit UNICEF, sponsored by leading national BMW Mini dealer, Hendrick Motors, at Charlotte's NC Music Factory. Knowing the event featured a concert by a miniature KISS band, we just had to figure out a way to draw the inner rockstar out of party goers. And when that did happen, we'd want people to share their epic moment with friends over social media.
Myjive created "Become a Rock Legend," a gesture-based Xbox Kinect hack that allowed people to strike badass rock poses, get recorded doing it, then share the images via social media. Every attendee wanted to check it out. For one, the technology and use of it was epic and perfectly suited to the event. Plus, who doesn't want to channel their inner Gene Simmons? A live Tweet wall at the event helped encourage participation and sharing. VIPs, who were there for a special Ride & Drive around a mini race course, were also drawn in to this fully immersive digital experience.
The results rocked. Social engagement during the event led to commenting, sharing and even attracted local TV interest, contributing to a 7,000-visitor lift in traffic on Hendrick MINI’s Facebook page. Leads for future MINI sales were also created at the event through guest information capture.